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Lúcido
Lúcido is a multidisciplinary practice based in Mexico City, operating as both a personal creative space [1] and a catalogue of professional inquiries [2] across typography, still photography, film,
and design.
and design.
If you’re interested in one of my services
or typefaces, don’t hesitate to contact me.
or typefaces, don’t hesitate to contact me.
S
Art Direction
Branding Development
Cinematography
Color Grading
Design Services
Still Photography
Typeface Design
Exit
biberón bar
Durango 219, Roma Nte., Cuauhtémoc, 06700
Ciudad de México, CDMX
Durango 219, Roma Nte., Cuauhtémoc, 06700
Ciudad de México, CDMX
"biberon" is the sister project to BABERO, a restaurant located in Roma Norte, Mexico City.
Branding, Art Direction, Still Photography, Type Design
LCD Marion is a monospaced serif inspired by Mexico City's signage systems & editorial archives.
In-House Type Design
A slow fashion house from Mumbai.
Branding, Custom Wordmark, Web Design, Packaging System Design
A luxury chocolate brand
from Kuwait City.
from Kuwait City.
Branding, Custom Wordmark, Packaging System Design
An interior design studio
based in LA & NYC.
based in LA & NYC.
Branding, Custom Wordmark
Video and photography archive for Noble Coyote, a highly acclaimed artisanal mezcal.
Film, Color Grading, Still Photography, Editing
A nod to classical expressions of typography of the early 18th Century
In-House Type Design
Global music & fashion House
based in Tulum.
based in Tulum.
Branding, Custom Wordmark
A hospitality complex in Mazatlan,
by Sordo Madaleno.
by Sordo Madaleno.
Branding, Custom Wordmark, Web Design
Hospitality group by world-renowned chef and CEO Daniela Soto.
Branding, Custom Wordmark
Video work for "escrita", Nicole Zignago's latest album.
Film, Color Grading